Press Release
August 16, 2023 10:45 AM
Klarna Co-founder picks Piclo as one of world’s Top Impact Startups on Norrsken Impact/100 List
London, United Kingdom - 16 August 2023
Piclo, the leading independent marketplace for flexibility services, is proud to announce its selection as one of the world's most promising impact startups on the prestigious Norrsken Impact/100 list.
Founded by Klarna Co-founder, Niklas Adalberth, the Norrsken Foundation issues an annual compilation of highly regarded impact startups recognised for their remarkable contributions towards addressing global challenges and shaping a more sustainable future. Norrsken funds have raised over $500m to back exceptional entrepreneurs who combine profit with positive global impact
Companies were nominated by partners including the Gates Foundation, the Obama Foundation and Softbank. Winners were chosen through a rigorous selection process led by Norrsken and its partners, the list acknowledges companies that exhibit outstanding potential to create a positive impact on society and the environment.
"Being featured is a testament to our unwavering dedication to decarbonising the world’s grids. We are honoured to stand among other visionary startups that are collectively paving the way for a brighter and more sustainable world," James Johnston, Co-founder and CEO.
In March 2023, Piclo successfully raised £8.3m for its Series B fundraise.
About Norrsken
Norrsken Foundation is a non-profit impact ecosystem connecting founders with the capital, knowledge and network they need to make saving the world their business.
About Piclo
[This notice was updated on 11 June 2025]
Piclo is the world’s leading independent marketplace for energy flexibility. Our mission is to accelerate the decarbonization of electricity grids by connecting flex sellers - such as EV and battery operators, and DER aggregators - with every potential buyer, everywhere.
Through Piclo’s platform and services, flexibility providers can maximize the value of their assets by accessing a wide range of commercial opportunities across multiple markets and geographies. At the same time, flexibility buyers - including utilities, system operators, and energy retailers - gain access to the world’s largest pool of vetted flex sellers. Our platform helps them procure, operate, and settle flexibility services in a secure, streamlined, and scalable way.
Piclo operates across the USA, Europe, and Australia. Today, over 250 flex sellers - including Octopus Energy, Enel X, and Sunrun - have registered more than 350,000 assets, representing 30+ GW of flexible capacity on the platform. Flexibility buyers on Piclo include NESO, National Grid, SP Energy Networks, Northern Powergrid, E-Distribuzione, E-Redes, and Powercor.
To date, Piclo has enabled over $100 million and 3+ GW in flexibility contracts through its marketplace.
To learn more, get in touch, follow us on LinkedIn, or watch our story on YouTube.