Press Release

New York, March 28 2025 — Piclo, a leader in energy innovation, has officially launched the Piclo Marketplace across the United States, a pioneering platform designed to address the fragmentation and inefficiencies across electricity markets. Building on Piclo’s experience in four states, the Piclo Marketplace connects buyers and sellers nationwide to optimize outcomes for both parties, facilitating the delivery of megawatts (MWs) into use cases across utilities and Load Serving Entities (LSEs) and delivering value to Distributed Energy Resource (DER) providers.     

A launch event, held on March 5th, 2025, brought together over 50 industry leaders, including utilities, DER aggregators, and Virtual Power Plant (VPP) providers, to witness the introduction of this groundbreaking platform.      

“Our Piclo Marketplace platform is about bringing buyers and sellers together in a way that maximizes outcomes for both. For sellers, it provides streamlined access to all value streams in a single place; for buyers, it offers a unified liquidity pool to ensure the right MWs are procured at the right time for the right use case.

“As more utilities, DERs, and VPPs join the Piclo ecosystem, the Marketplace will continue to grow and unlock value streams for all parties, ”

said Mike Strahlman, Chief Growth Officer at Piclo. 

The Problem: Fragmentation, Unmet Needs, and Complexity

The US energy market is fragmented, with seven wholesale electricity markets and thousands of programs spread across utilities nationwide. Despite the availability of MWs in the system, participation often falls short, leaving valuable resources underutilized. The complexity of disconnected systems and multiple routes to market further exacerbates the challenge for participants to connect and capture value.               

These challenges were highlighted in a presentation at Piclo’s recent launch event by Ryan Hledik, a Principal with The Brattle Group. 

“US electricity demand could increase by more than 100 GW by 2030,”

he noted. 

“Traditional generation resources alone are unlikely to meet this need due to a variety of supply chain, infrastructure, and environmental constraints. Grid flexibility can help to address this supply-demand gap quickly and cost-effectively.”

The Solution: Piclo Marketplace - Bringing Energy Markets Together

The Piclo Marketplace solves these challenges. For the first time ever, all parties can see all available value streams from a single place—whether driven by buyers or sellers.  Leading VPP and DER providers are already using Piclo Marketplace, including Sunrun, and Budderfly.

“Budderfly's collaboration with Piclo brings new opportunities to mid-market businesses that have historically been hard to reach in demand response programs,"

said Beth Crouchet, Director of Energy Markets at Budderfly.

"By leveraging the Piclo platform alongside our energy management solutions, we're enabling businesses to advance the value of their energy assets, unlocking additional revenue streams while enhancing grid resilience. This partnership is a significant step toward making energy flexibility more accessible, cost-effective, and impactful for customers".

To explore all the opportunities visit piclo.energy/usa or contact our team at comms@piclo.energy.