Press Release
April 8, 2025 12:00 PM
Piclo selected for PwC UK’s Net Zero Future50 initiative
London, 8 April 2025 – We are delighted that Piclo has been selected by PwC UK for their Net Zero Future50 initiative, which showcases companies who are innovating using climate tech.
The UK has made good progress in decarbonising its energy sector, and the report speaks to the accelerators such as the demand for clean energy and energy security. It comes on the same day that analysis shows that clean energy powered 40% of global electricity in 2024.
James Johnston, CEO and Co-founder said:
“Funding and supporting innovation within the energy sector is not just essential for reaching climate targets, but also for fostering economic growth, creating jobs, and ensuring energy security in the long run. Investing in these solutions is an investment in a sustainable and prosperous future for both the UK and beyond.”
Piclo continues to use the know-how and experience we have developed in the UK to expand globally, matching more buyers and sellers through our flexibility marketplace - enabling EV aggregators, solar and battery VPPs, and DER owners to maximise their revenue potential; and supporting utilities and system operators to modernize their grid.
PwC UK used their AI net zero accelerator to scan the UK market and identify thousands of innovative decarbonisation solutions. It then applied metrics for CO2 emissions reduction potential, technology readiness (TRL), maturity and scalability, and created a shortlist with guidance from PwC UK experts. Finally, PwC’s experts conducted surveys and interviews to select 50 innovators for Net Zero Future50 - and we are excited to be one of those innovators.
To find out more about Piclo’s clients across Europe, US and Australia contact us here.
To read PwC UK’s Net Zero Future50 report: https://pwc.to/41X53Yk.
About Piclo
[This notice was updated on 11 June 2025]
Piclo is the world’s leading independent marketplace for energy flexibility. Our mission is to accelerate the decarbonization of electricity grids by connecting flex sellers - such as EV and battery operators, and DER aggregators - with every potential buyer, everywhere.
Through Piclo’s platform and services, flexibility providers can maximize the value of their assets by accessing a wide range of commercial opportunities across multiple markets and geographies. At the same time, flexibility buyers - including utilities, system operators, and energy retailers - gain access to the world’s largest pool of vetted flex sellers. Our platform helps them procure, operate, and settle flexibility services in a secure, streamlined, and scalable way.
Piclo operates across the USA, Europe, and Australia. Today, over 250 flex sellers - including Octopus Energy, Enel X, and Sunrun - have registered more than 350,000 assets, representing 30+ GW of flexible capacity on the platform. Flexibility buyers on Piclo include NESO, National Grid, SP Energy Networks, Northern Powergrid, E-Distribuzione, E-Redes, and Powercor.
To date, Piclo has enabled over $100 million and 3+ GW in flexibility contracts through its marketplace.
To learn more, get in touch, follow us on LinkedIn, or watch our story on YouTube.